Silver surfers are the UK's biggest online shoppers with 86 percent regularly purchasing goods on the web, says Basekit.com.
Research by the developer of website design software revealed that more than a third (36 percent) do the majority of their shopping online, rather than on the high street, with six percent predicting all of their purchases will be made on the web in the future. Meanwhile, those aged 25 to 34 are least likely to shop online, with 13 percent of this age group saying they never buy goods on the internet.
On average, Brits spend 2.4 hours a week shopping online compared to 1.2 hours spent browsing on the high street. More than one in ten (12 percent) claim they spend more than five hours a week shopping online but just two percent say they spend this much time on the high-street. However, while the average time spent browsing is higher online compared to the high-street, the average spend isn't. Basekit says just £116 is spent online per person per month compared to £126 on the high street.
Men are bigger online spenders than women, with males forking out an average of £127.93 on the web each month online, compared to the £105.42 spent online by women.
More than six in ten said they shop online because it's convenient while over half (53 percent) also said you get better value for money on the web.
"When it comes to the UK retail environment, the majority of stories are all doom and gloom about local and national stores struggling to keep afloat during these difficult financial times. However, our research shows that Brits are still keen shoppers with people spending many hours a week shopping," said Chris Winstanley, VP, Marketing, Basekit.com.
"Brits are increasingly taking that shopping behaviour online, and it's not just young people. With silver surfers now the UK's biggest online shoppers, retail outlets must consider their websites as – if not more – important as their physical stores to cater to this group, and should be developing sites that are easier for these older people to navigate – for example, by having large-text options and obvious navigational markers."