Nearly half a million Brits intend to give up their broadband subscription in a bid to beat the credit crunch, according to Plusnet.

However, according to ISP's research, which was conducted by YouGov, 35 percent would rather give up magazine subscriptions, alcohol or cigarettes than access to the internet. The survey also revealed that 14 percent would swap take aways for surfing the web and 12 percent would give up the cinema if it meant keeping their broadband connection.

Plusnet also highlighted that 59 percent of the UK's broadband subscribers intend to surf price comparison sites to get the best deals and save a few pennies, 46 percent will be raking in discounts by paying bills online and 30 percent will start reading news online rather than buying a newspaper.