Even though it has just launched the Chromecast in the UK, Google is mounting another assault on the living room with Android TV, according to The Verge. In a similar way to Apple TV, Amazon Fire TV and Roku players, Android TV will display content with Google Now style cards and will make recommendations.
"Android TV is an entertainment interface, not a computing platform," says Google. "It’s all about finding and enjoying content with the least amount of friction." It will be "cinematic, fun, fluid, and fast."
"Android TV is Android, optimized for the living room consumption experience on a TV screen," much like Android Wear is Android specifically for wearable devices like smartwatches. Google is asking developers to create extremely simple TV apps to match the simple set-top-box interface.
Screenshots show Google apps including Play Movies & TV, YouTube, Play Music and Hangouts; but there's also third party apps like Vevo, Netflix, Hulu and Pandora. Users will also be able to download games with Triple Town and Plants vs Zombies 2 shown in screenshots.
Content seems to be king with Google stating that "Access to content should be simple and magical," with a rule that it should not take more than three clicks or gestures from the homescreen to get something going.
Android TV will also support voice input and notifications but Google is suggesting developers use the latter sparingly.
The fight for the living room is getting hotter with LG launching TVs with webOS this year and Philips putting sets on sale with Android built-in. We could see Android TV unveiled at Google's I/O developer conference which takes place in June.