With Nintendo's 3DS reportedly floundering on store shelves and dropping its retail price from $250 to $170, the gaming market waters just changed for the yet-to-be-released PlayStation Vita -- which may be heading to shelves in less than three months.

According to IGN PSP, an ad from Blockbuster UK has revealed that the Sony PlayStation Vita will be launching on October 28. Whether it's just a European release date or the official worldwide launch is yet to be determined, as is the authenticity of the flier. For those counting, an October 28th launch would put the PSV in stores the same week as many console-bound heavy-hitters as Rage, Dark Souls, Twisted Metal, Forza Motorsport 4, Batman: Arkham City, and Battlefield 3.

At first glance, this seems early for a UK launch, especially since Sony has gone on record to say that North America and Japan would receive the PSV a few months before Europe. Curious. We'll keep our ears to the ground for more info.