Back in April, startup Kiip revealed its plans to the world -- to offer real world rewards for in-game achievements. Essentially a form of gamified advertising, Kiip's service allowed game developers to partner with advertisers to provide coupons and freebies to players who reached certain milestones in supported games.
Several months later, and Kiip is attempting to evolve its mission into something that makes in-game achievements even more rewarding. As such, the company has partnered with Guinness World Records to allow players of Kiip-supported games to set official world records.
The first world record competition will take place on Mega Jump from 9am PT today and last for 5 days. Further competitions will follow.
"We're making achievements more rewarding while building a new ad model. That's always what Kiip's been about," explained former Digg employee and Kiip CEO Brian Wong. "We thought to ourselves -- how do we differentiate amongst networks and to build our brand beyond any network has ever seen? And so we found the ultimate way, through world records, to recognize our true inventory: the achievement moment. This is also an ongoing network integration that will see all Kiip-enabled games from today onward having the opportunity to contribute to the record books. It is a network enhancer that is super fitting to our moments-based model."
Find out more about the world record attempt and check the leaderboards here.
This article originally appeared on GamePro.com as Play a Mobile Game, Set a Guinness World Record