Salesforce.com has joined BSA | The Software Alliance to engage in policy initiatives to ensure software innovation.

BSA is an advocate for the global software industry before governments and in the international marketplace.

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Salesforce.com chief legal officer, Burke Norton, who will also serve of BSAs board of directors, said he was pleased the company had joined the Alliance.

"BSA has a long track record of effectively advocating on behalf of the global software industry, and we look forward to collaborating with other industry leaders to advance policies that promote innovation and growth and that expand markets worldwide."

BSA President and chief executive, Victoria Espinel, said the software industry had always been an engine of innovation.

"Now it is rapidly adopting new business models and distribution platforms that create tremendous new opportunities," she said.

"As the world's leading provider of enterprise cloud computing, Salesforce.com will bring an important perspective to BSA.

"We look forward to partnering with them on initiatives to enable innovation and growth across the whole industry."