HP has enhanced its ServiceOne program in the Asia Pacific to help its partners expand into the services arena.

The expanded program includes marketing support and sales tools, as well as a simplified structure that offers a predictable and profitable compensation model. It will help partners generate new leads, increase demand for services, mine existing business and complete deals.

"Customers in this region want their partners to have the same level of proficiency as the vendor to meet their complex support requirements," HP Asia Pacific and Japan vice-president and general manager of technology services support, Howard Bowland, said. "To fully capitalise on this opportunity, partners need to transition from the traditional reactive IT support model to a proactive and preemptive services sales and delivery model."

It will be launching a new marketing campaign Hardware is only half the story giving partners the chance to co-brand with HP. It will also offer a simplified compensation model removing rebate revenue gates and caps to improve partner revenue predictability.

This provides clearer visibility to the amount of rebates so partners start getting rewarded from the first sale.

ServiceOne allows partners to gain the skills and tools required to effectively sell, architect and service complex solutions to deliver a 'new style of IT' for customers, with HP's backing.

In February, HP announced it will invest $US1.5 billion in new partner initiatives.