EE, which controls the T-Mobile and Orange mobile brands in the UK, has gone the same way as BT and published a major corporate responsibility report committing itself to creating hundreds of new apprenticeships and reducing its carbon footprint.
EE has also pledged to "improve the digital skills of one million people by 2015". The mobile operator says it wants to "develop the workforce of the future" by offering 500 apprenticeships, and to reduce carbon emissions and waste to landfill by 50 percent, both with targets of 2015 also.
BT published its corporate responsibility aims a number of years ago and reducing its carbon footprint and creating apprenticeships were key aims. The ongoing BT national fibre roll-out has subsequently created hundreds of new apprenticeship jobs.
The EE move coincides with Business in the Community's (BITC) Responsible Business Week, during which EE has debuted with a silver ranking in BITC's Corporate Responsibility Index.
Olaf Swantee, CEO of EE, said: "It is an absolute top priority for us to run a responsible and sustainable business. We are particularly focused on improving digital skills, since 16 million people across the UK with limited or no online skills are at a disadvantage.
"As part of our role as a founder partner of Go ON UK, we are today pledging to help address digital exclusion by improving the digital skills of a million people by 2015."
Go ON UK is a UK digital skills alliance that also has the backing of the BBC, Post Office, Age UK and others.
As part of its corporate strategy EE has launched its EE Fast Track programme which allows high performing frontline employees to work in different functions across the business.