Digital content management firm VisionVault has launched an Australian private Cloud where users can store, access, manage and share their digital assets.
Producers John Lamble and Warwick Boulter have launched the product in Australia after three years of development.
VisionVault securely and independently stores every production, audio and visual asset -- from raw footage to art, images and sound files -- in a Cloud that is connected to the global Sohonet fibre loop.
The loop links more than 400 studios, agencies and production houses worldwide.
Brands can manage, deploy and re-purpose assets from a village of suppliers in one secure, globally accessible digital media library.
VisionVault director, Warwick Boulter, said he launched the company because he had experienced first-hand the opportunities agencies and brands were missing when digital assets weren't at their finger-tips.
"A brand's digital assets might currently be housed at any one of a range of suppliers, such as the creative agency, production company or post-production house, and the time and cost to retrieve these assets can mean that opportunities are lost," he said.
"We have taken what is usually a disorganised, hard to access, cold archive to an online environment that enables connectivity, immediate access and simultaneous users, giving digital assets a longer life and greater scope."
It stores raw footage, graded selected shots, submasters, masters, stills, final art, edits, graphics, sound and supporting documents, with powerful metadata, keyword and search functionality.
The service enables users to download files in full resolution or content-ready renditions, which are automatically created as proxy files upon upload.
VisionVault director, John Lamble, said marketers must be able to deliver their media assets to any channel, whether it's to social media, a blog, website or a TVC ready for broadcast.
"We created VisionVault to enable marketers and their creative partners immediate access to their ever growing pool of rich media assets, so that they can deliver more relevant content, more quickly, in more places," he said.
"Brands leave themselves exposed and ill-equipped to capitalise on opportunities as they happen when their media assets aren't immediately and securely accessible, and ready to publish to any media."
It is a subscription service and its platform is tailored to each client resulting in a branded portal.
It operates on Cambridge Imaging Systems' Imagen software, used by the BBC, the British Ministry of Defence and IMG.