Melbourne-based ChannelPace has launched its global partner program in 56 countries.

The company was founded in August 2012 by Greg Furlong, an IT industry executive with over 25 years experience in sales and management roles with global IT companies, and Larry Lewis, a big-data and database systems analyst from the Australian banking industry.

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The company offers a business-to-business contact relationship system that harnesses the collective knowledge of individuals, co-workers and their contacts.

It aims to make people more efficient and effective, and to give them a competitive advantage by combining Contact Management, Business Networking, Company CRM and Social Communication on one platform.

ChannelPace chief executive, Greg Furlong, said: "As someone who has lived and breathed channel for 25 years, we were always going to make our solution available through partners" said Greg Furlong, CEO of ChannelPace.

"ChannelPace is currently available for individuals to join, and we are now enabling businesses to implement ChannelPace via partners."

Furlong said this had been at the request of businesses, especially in the Small and Medium Business space.

"This sector of the market is very receptive to uncomplicated CRM and business-networking, along with the benefits of cloud".

The program accommodates resellers and agents, and is tailored to look after the different needs of customers and partners in a wide variety of industry channels.

Furlong said small and medium businesses were looking to their accountants and business advisors, and larger enterprises typically have a relationship with a reseller in the IT channel.

"Our partner program recognises that different businesses have different needs, and seek advice and solutions from a wide range of providers," he said.

"Working with the channel is in our DNA, and we understand the importance of a vibrant and engaged partner community.

"We know that partners will typically be closer to their customers than we could ever be."