Australia is far ahead in its understanding Big Data, according to MapR.
M.C. Srivas, co-founder and CTO of the Hadoop software vendor, said this is a reflection of Australia's general interest in and knowhow of IT.
"When talking with local customers, there have been no issues with awareness," he said.
Instead, Srivas said discussions with customers tend to stem from questions about why they should implement Big Data.
Local industries are already showing interest in Big Data for "competitive reasons", and Srivas point out how the four big banks in Australia are trying to outperform each other.
"There is also a lot of competition in telco, and they are looking seriously at the possibilities of Big Data," he said.
With the privatisation of certain industries, such as energy and utilities, Srivas said it is causing them to think about how to use Big Data to improve business efficiency.
"Not only are Australian businesses aware and well-educated about Big Data, but the economy is in a good state to encourage innovation," he said.
Robust local economy
The resilience of the Australian economy is one of the reasons why MapR opened an Australia and Asia-Pacific office in Melbourne earlier this year.
Srivas said Australia has experience a boom in the last five years while the rest of the world was recovering from the Global Financial Crisis of 2008.
"Australia is a strong market globally, and the local banking system and overall economy performing well," he said.
MapR is currently eyeing opportunities in the telco, banking, government and mining verticals.
"The first step was opening the Melbourne office, and now that it is up and running, we're at the next stage of adding more people to it," Srivas said.
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.