LG Electronics has this week launched its Scarlet TV set. The TV, which was first unveiled at the International Consumer Electronics Show in January in Las Vegas, is LG's thinnest flat-panel TV yet.
LG said the Scarlet is just 45mm thick, which isn't thin enough to beat Sharp's X-series LCD TVs that recently went on sale in Japan. The Sharp TVs are 34mm at their thinnest point, and swell slightly to 38mm at the thickest point.
Thinness is likely to be a key battle ground in the flat-panel TV market this year. After several years of competition on screen size, sets are at the point where larger screens don't make much sense anymore, so companies are focusing on slimming down the supposedly "flat" TVs. In addition to the TVs from LG and Sharp prototypes have also been shown at trade shows by JVC, Panasonic and Hitachi.
The Scarlet sets will be sold in the US under the LG60 brand name and in Europe under the LG6000 name. A 47in model in the range is already on sale in the UK and boasts a full high-definition (1,920 pixel by 1,080 pixel) screen and 100Hz fast scanning to provide a smoother image when showing fast motion. Other sets will go on sale soon in markets around the world.