US retailer Best Buy has joined mail order rental giant Netflix in dumping HD DVD to exclusively support Sony-backed Blu-Ray.
Starting in early March, Best Buy will market Blu-ray hardware and software on its shelves and at Bestbuy.com, and will begin recommending Blu-ray to any customers that ask. A Best Buy spokesperson said the company still plans to carry select HD DVD products for customers who still wish to purchase them.
This follows Netflix’s announcement earlier this week that it would eliminate all HD DVD stock in the second half of 2008. Customers with HD DVD discs in their queues received an email from Netflix on Monday stating the company would no longer support HD DVD.
"As you may have heard, most of the major movie studios have recently decided to release their high-definition movies exclusively in the Blu-ray format. In order to provide the best selection of high-definition titles for our members, we have decided to go exclusively with Blu-ray as well," the email read.