Apple has plans for an HDTV within two to four years according to a leading analyst.
In a note to investors, Gene Munster, from analyst firm Piper Jaffray claims Apple is working on a "connected HDTV", which would likely be hooked up to iTunes for enjoying TV, films, music and games.
According to Apple Insider, Munster also acknowledged recent rumours that the Apple TV set-top box is due a name change to iTV, when the device is relaunched shortly with a significant price cut, limited storage and a new App Store all rumoured.
Apple's planned data centre in North Carolina, with massive amounts of storage capacity, could form the base for Apple's next cloud based iTunes service, which would allow streaming to both the renamed iTV and Apple's HDTV when eventually launched.
The analyst believes Apple could charge US customers, initially at least, $50 to $90 per month for an internet-based iTunes TV pass, securing a foot hold in a competitive yet lucrative market recently valued to be worth $30 billion per year.