The University of Liverpool is welcoming the technological age with open arms by introducing a new e-commerce degree, no doubt hoping to churn out a few dotcom millionaires in the process.
The undergraduate degree starts this year and interest has been high, although the university was unwilling to disclose how may students have signed up thus far.
"By 2010 the internet will be everywhere," said Professor Dennis Kehoe, course director. "This course will prepare students for business careers in the digital economy."
Professor Kehoe was keen to dismiss the worries about future dotcom failures, emphasising that the course focuses on business-to-business rather than business-to-consumer issues.
"E-business [is about] trading between businesses [and] will have a much greater impact on industries of all kinds. Our graduates will be able to take advantage of the career opportunities it will present," said Kehoe.
The course will combine internet technologies, computer systems and e-business systems. Once completed, students will receive a BSc (Hons) in e-business.
IT research firm Jupiter estimates e-business will account for around £3,000bn of total global commerce by 2004.