Virgin Media has announced that it will accelerate its broadband speeds to a whopping 152Mbps, but will introduce a price increase.
The firm said its new package will be twice as fast as any other in the UK, including BT Infinity and other suppliers. The speed boost will arrive early next year but Virgin Media also confirmed it is introducing a price rise.
Some services will remain unchanged but from February next year cable bills will increase by 6.7 percent on average. Virgin Media said the speeds boost will mean customers get more for their money. Customers are being written to individually about the situation.
Virgin Media chief executive officer, Tom Mockridge, said: "As people connect more things simultaneously to the internet more often, they need powerful broadband with the bandwidth to deliver a great experience for everyone in the home. That connection is what we deliver with our unrivalled network."
"We are boosting speeds again and ensuring our customers can get even more value from their Virgin Media subscription. Our top speed will be twice as fast as BT and all the others reliant on their old copper telephony infrastructure as we extend our lead as Britain’s ultrafast broadband provider."
After doubling the broadband speed for over four million homes, Virgin Media is promising to also increase customers' speeds by at least 20Mbps depending on their current service. Users on HotUKDeals are saying that the 60Mbps package will be upgraded to 100Mbps for free.
See also: Netflix en route to Virgin Media TiVo boxes.
Virgin Media said the 152Mbps speed will allow customers to download an HD film in less than four minutes. Customers can enjoy BT Sport, Sky Sports and soon, Netflix.