Microsoft's Zune player was not among the top-10 list of digital audio devices sold over the winter holidays in the US, with Apple's iPod remaining champion of that market, according to research firm Current Analysis.
Eight of the top 10 digital audio devices sold between November 27 and December 30 of last year were from Apple, with the other two devices in the top 10 from Sandisk, according to a Current Analysis report on retail sales of digital audio devices.
Apple accounted for 64 percent of digital audio devices sold during that time period, Sandisk accounted for 22 percent and Microsoft accounted for 3 percent.
Current Analysis' research included sales of digital audio players from retail outlets Best Buy, Circuit City, CompUSA, Staples and RadioShack, but does not include Wal-Mart or Apple stores.
Although Microsoft hopes Zune will eventually take share from iPod in the digital audio and video device space, the company has said it expects its investment in Zune will be over the long term, and did not think it would be an immediate bestseller. Apple has a five-year head start in that space with the iPod, which was launched in 2001