US customers are already having trouble finding the latest version of Microsoft's Zune media player, which briefly topped Apple’s iPod on Amazon's bestsellers list last week.
But it looks like it wasn't the new Zune that attracted shoppers - a steep price discount on the superseded product appears to have inspired bargain-conscious US shoppers to buy Microsoft's so-called 'iPod-killer'.
But now the Zune 80, the Apple competitor's top-of-the-range Zune player, is already sold out and in limited supply across US retail outlets. The 80GB device includes Wi-Fi and an FM radio, but was pretty much unavailable - just in time for Thanksgiving, which took place last Thursday.
From Apple's standpoint, even if demand for Zunes is strong, it would likely take share from other hopefuls, not Apple, Shannon Cross, analyst at Cross Research told USA Today. "No one is going to touch" Apple, she said.