As you'll guess from the name, Freemake Video Converter is able to convert videos from one format to another - but that's just the start of its capabilities.
The program imports a lengthy list of video formats, and can convert them to AVI, WMV, MP4 and 3GP formats. If you just want the file to play on a particular device, though, you can simply select one of many built-in device profiles. Choose the "to MP4" conversion option, for instance, and you can choose from presets including "iPhone, iPod Touch", "iPhone 4, iPad", "iPod Classic, Nano", "iPod 5G", "PSP", "Smartphones" and "Digital media players". Pick the option that best suits your hardware and Freemake Video Converter will prepare the file for you right away.
There's also support for ripping DVDs (unprotected only), and if you drag in a number of videos then the program will burn them to a video DVD. There's not a great deal of control over the results - you can choose text, thumbnail or motion menus, for instance, but can't view or customise them - however this does make the process very quick and easy.
If you'd prefer to share your clips with the world, though, it might be easier to put them on YouTube - and Freemake Video Converter can do that, too. Just import the relevant videos, click the To YouTube button, enter your account details and the clips will be published for you.
And other features allow you to join videos, extract the soundtrack from a movie, create photo slideshows, and more.
Freemake Video Converter provides very little low-level control over the videos it creates, which might frustrate experienced users. If you couldn't care less about bitrates, though, this could be perfect - it's fast, packed with features and very easy to use