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Advertisement: Why your next office printer should be an inkjet printer

In association with Kodak

However modest or successful your business, there are fixed costs that eat in to the profit margin. For a small business, these office overheads can represent a daunting proportion of the cost of running the company. The reduction in corporation tax from 26 to 24 percent will ease things a little, but for all George Osborne’s talk of earning our way out of recession, small business owners were given very little in this year’s Budget.

Staffing and marketing are areas over which you have a great deal of control, but the basics of renting office space, buying IT equipment and leasing a broadband connection and phone line are fairly fixed. There’s no getting away from electricity bills or postal costs either, especially since Royal Mail has just hiked the cost of first class postage.

There are ways to lower some of these costs – using a VoIP-based phone service and choosing modest office accommodation are two examples. But if there’s one overhead that’s hard to keep under control it’s the incredible amount that goes on office stationary.

Pens, pencils, notepads, Sellotape and envelopes can, to a certain extent, be rationed. The use of electronic communications can also help reduce the need for some of these items. Thankfully, you can exercise much more effective control over print costs.

Asking staff not to print out personal documents and emails helps. Ensuring the printer settings on each PC default to draft mode – which uses less ink – is another useful cost-saver. And restricting access to colour printing facilities to those who really need it also makes sense.

The biggest cost-saver, though, is the printer itself. A monochrome laser printer has been the traditional type found in small office environments. But having one printer for everyday black and white document printing and another reserved for producing colour marketing brochures and sales reports means there’s two separate models to maintain and running costs to shell out for.

What you really need is a single, do-everything printer that combines fast print speeds with low print costs. Kodak’s Hero range of all-in-one inkjet printers really fit the bill here. They can print in colour as well as black and white and have easy-to-use settings that allow you to print as economically as the print job allows.

Kodak hero printers offer the lowest average cost per page on any inkjet printer in the UK.  They don't just undercut the competition by a little; their replacement ink cartridges are up to 50 percent cheaper to run than any other brand. This makes Kodak Hero printers the best choice for small businesses keen to keep everyday office costs down. 

This isn’t just an idle claim: Kodak has had its printers independently tested by the best-known reviewers, from PC Advisor and Macworld to Which. Each ink cartridge also lasts longer and prints more pages than rival printer’s. Kodak’s Series 10 inks offer a print yield of up to 24 percent more monochrome pages and 35 percent more colour pages than the industry average. Cartridges need to be replaced less frequently, keeping consumable costs down.

Wastage isn’t an issue either. A sensor on each printer recognises the type and weight of paper that has been inserted in the paper tray and adjusts how it prints accordingly. So if you accidentally put plain paper in the print tray when you wanted to produce a glossy cover page, your Kodak printer will adjust its settings accordingly.

The auto-sensing capabilities of the Kodak Hero printer range is particularly handy if you’re trying to reproduce a scanned in image. The printer will recognise that there’s an image on the page and optimise printing of that item to give you the best possible print-out.

Of course, it’s not just measurable costs such as paper and ink that are important to your business. Time equals money, as the saying goes. The less time you have to spend attending to the printer – filling up its print tray, feeding in documents or adjusting its settings – the better.

With a 200-page paper tray capacity and the ability to automatically print duplex pages, the Kodak Hero 6.1 printer takes care such things itself. A whole stack of pages can be scanned, duplex-printed and faxed without the printer requiring further intervention from you. Your printer can even send scanned in documents to be archived, email them to you, upload them to Google Docs or save them for you to a USB drive ready to take with you to your business meeting.

You don’t even need to be in physical proximity to your printer in order to use it, either. All models in the Kodak Hero range support cloud printing. This means you can load up and send documents to print from wherever you are. Apps for Android and iOS devices let you print wirelessly from literally anywhere.

Kodak Hero printers can print, scan, fax and archive any digital or paper document. They can do so on-demand, at the touch of button, the press of a mouse or at a prompt from your smartphone app. They produce smart, crisp-looking documents time after time and are flexible enough to cope with the host of different print jobs that your business demands. With extended page yields, consumable costs that are far and away the best value available and intelligent sensors that recognise the print settings required, you’re guaranteed impressive print outs every time.

With such a capable inkjet printer in your business arsenal, you won’t need a pricey laser printer or separate photocopier. Thanks to Kodak’s commitment to reducing the cost of everyday printing, office overheads are one less business expense to worry about.

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