How is your company using Big Data to achieve its business goals?

  • We have a well thought-out analytics strategy which is utilising available tools and technology to give positive results.
    (13%)
  • We lack the employees with the skills to be able to process and interpret our data and turn it into meaningful guidance for our business.
    (13%)
  • Our organisation believes in the benefits of Big Data, but the tools and apps are not available to us to achieve our goals.
    (13%)
  • We are 'doing' Big Data in the same we 'did' social media - the ball is rolling even though we don't fully understand what it's all about.
    (25%)
  • We do not plan to do Big Data or understand what Big Data can do for our business.
    (38%)

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