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Apple iPhone UK launch disaster

November 9, 2007

It's one of those regrettable incidents that make Apple CEO Steve Jobs tear up business contracts and someone else's head off. The UK launch of the iPhone was marred when its main retail partner failed to sell any iPhones in its outlets.

The big event had been planned with military precision, Apple bigwigs Greg Joswiak and Phil Schiller were in town, it was all over the TV and newspapers. Nothing could go wrong...

But main retail partner Carphone Warehouse initially failed to sell any iPhones when its system failed as soon as it opened its doors. A Carphone representative said that the problem was occurring at all stores.

Carphone Warehouse, which runs the free TalkTalk broadband service, had - like the Apple Stores - closed shop at around 2pm to get ready for the official UK launch at 6.02. (Apple's mobile service provider for the iPhone is O2, hence the weird opening time...)

But at Carphone Warehouse shops across the country those souls who braved the cold weather and rain to queue for hours outside were left iPhone-less when the complex purchase process was brought to a halt by the system failure.

When trying to authorise the purchase details of the eager customers, who had wisely guessed the queues would be shorter than at the Apple Stores, all systems in shops failed to recognise a single person's card PIN number.

An hour later Carphone Warehouse's IT staff sent round a message: it was Ok to take cash rather than the compulsory card payments. And sales began at last, although many customers has wandered off into the dark drizzly night trying to find alternative outlets (02's own shops or Apple Stores).

(Update: Readers have confirmed the problems were widespread but that some stores recovered from the system crash sooner than others.)

Apple and Carphone Warehouse were unavailable for comment, although the nice man at Carphone Warehouse did apologise profusely, and say that the problem was across all stores.

Steve Jobs will not be happy.

UK Apple iPhone review

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Posted by: Simon Jary

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Comments

Posted by smug blackberry lass on November 9, 2007 :

sat in a pub with two iphone owners who cannot get online to read this. edge network in london clearly not up to snuff either

Posted by Powerless on November 9, 2007 :

hmm same thing happened at the US launch.

Posted by gaedacuk on November 9, 2007 :

Nonsense. Certainly not the case in all shops as the article suggests. And presumably it meant to say that no iPhones were sold, rather than no iPods! Anyway, CPW did experience a short disruption to the chip and PIN system but this was over as quick as it started. I walked out of CPW in Edinburgh at 6.15pm with my iPhone, followed shortly by others.

Posted by EdinburghiPhone on November 10, 2007 :

Queued for hours? No iPods [sic] sold? Complex purchase procedure? What a load of gash! Totally agree with gaedacuk - no hassle whatsoever in Edinburgh. Clearly the writer of the article is somewhat parochial in his reporting, and has not bothered to research the facts before going to press. For me, it couldn't have been a smoother process, from buying the iPhone at Carphone to activating it at home. Smug with your Blackberry? Ok then!!!

Posted by doncollier on November 10, 2007 :

Yes it was annoying.
No I did not pay cash.
Yes I got one. (along with loads of other people)

Oh and before 7pm as well. So lets examine the claim: "not a single phone was sold" RUBBISH.

tut tut

Posted by Rebecca on November 10, 2007 :

Yes, I was in a CPW shop as well and there was a problem, but it was sorted within about ten minutes, and you could still pay by card

Posted by Musman on November 10, 2007 :

Well, it took me an hour in Sevenoaks, and was allowed to pay by cash. A shambles really...

Posted by Doug on November 10, 2007 :

Played with the phone for 10 minutes then walked out of the shop. Great phone, but the most expensive tarrif on the market. Oh and edge is only available in 30% of the UK.

Posted by igotone on November 10, 2007 :

at CPW in Epsom short interruption then chip pin was fine all good after that. iphone by 6.30

Posted by Martin Turner on November 10, 2007 :

This article is misleading. I had bought my iPhone within 15 minutes of Carphone Warehouse opening its doors. The first customer had hers within five minutes. We did spend about five minutes fiddling with Carphone Warehouse's system, and then went to their backup system, which was fine. The rest of the time was spent on less than the usual difficulties of getting a new phone.

Posted by Craig on November 10, 2007 :

i got mine from the carphone warehouse at about 7 it took about a hour and a trip to the hole in the wall for cash poor staff they were trying all they could. the phone is ace and well worth the wait

Posted by Greg on November 10, 2007 :

I don't blame the staff. I had to wait for nearly an hour, and they were very apologetic, but it did put a dampener on the whole event.

Posted by James on November 10, 2007 :

The error was down to Windows probably...

Posted by Chris on November 11, 2007 :

Nice one James ... I suppose it's the same as cows breathing air.

Posted by No irradiated fruit for me, thanks. on November 12, 2007 :

All this pathetic clamouring to be ripped off by the latest fashion accessory would be laughable....., if it wasn't so scarey.

PC Advisor staff
Blogger Daily news, views and thoughts from the PC Advisor staff as they put together the magazine. Collectively the PC Advisor team has over 100 years of computing experience, so as you'll imagine they're never short of an opinion or two.
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