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Media Information

PC Advisor - The Brand

Owned by IDG, the world’s leading IT publisher reaching 140m worldwide in 85 countries.

PC Advisor (the UK arm of the global PC World media brand) is a multi-platform brand across print and online.

The brand delivers expert and trustworthy advice to business and home PC users who want to buy new products and make the most of equipment they already own.

PC Advisor has built a strong reputation for offering comprehensive and impartial buying advice, informed and easy-to-understand tutorials and workshops, as well as ground breaking coverage of service-related issues.

PC Advisor leads the way in meeting the needs of it’s high-end audience with some of the most rigorous, in-depth, and trusted reviews in the industry.

PC Advisor has 50% SME (companies with less than 250 employees) penetration

There is no doubt that PC Advisor plays a key role in our readers' lives with 90% using PC Advisor to help them decide which new products to buy.

PC Advisor –The Magazine

Circulation 65,160 ABC Jan-Dec 06

Readership 195,480 PC Advisor Reader Survey 07

First published in 1995 PC Advisor is read by tech-savvy consumers looking to purchase new products or make the best of the products they already have.

With over 150 reviews in each issue the editorial team is committed to delivering THE definitive user and buyers guide to the latest products and technology.

Wide editorial coverage

PC desktops and laptops, Wi-Fi and broadband, software and hardware, digital audio and video players, smartphones, digital cameras, speakers, printers and scanners, sat navs and much more.

Bespoke testing

The editorial team test products against performance, price and customer service telling readers which products offer the best value.

Plus every month PC Advisor tests, rates and ranks the hottest kit in the top 5 charts, perfect for readers looking for the best buy around.

How to…

Each issue carries a unique guide to all things PC, using simple language about the latest downloads and products with helpful tips.

Plus step-by-step guides to help get the most from products with PC and product related problems answered in the Helpline pages.

Added value

Every issue of PC Advisor comes with either a free DVD or CD packed full of the latest software and downloads.

Respected by readers

PC Advisor is trusted and valued with 71% of readers looking for advice and tutorials on how to use their PC and related products.

The magazine has a strong reputation for giving comprehensive and impartial buying advice with 77% reading the magazine for purchase advice

Readers have money to spend

  • Readers of PC Advisor are technology enthusiasts and early adopters of new technologies.
  • Seen as the fountain of technology knowledge by friends and colleagues they are a trusted source of information.
  • Readers are planning to spend an average of £500 to £999 on IT products in the next year with 53% upgrading their PCs in the next year and 24% wanting to purchase an HD TV.
  • A high number of readers work in the SMB sector and have direct responsibility for purchasing IT products for their companies.

Source: PC Advisor reader survey /07

PC Advisor – Website

An average of 1.1 million unique visitors a month and 3.6m page views

The PC Advisor website, launched in 1996, offers continuously updated news on all things PC-related – accessed via the website or through RSS feeds.

The site has built a strong reputation for offering comprehensive and impartial buying advice and ground-breaking coverage of service-related issues.

There is also a fully searchable and browseable database of thousands of hardware reviews giving expert guidance on product performance and value. Plus PCadvisor.co.uk is the only dedicated UK PC site with access to the IDG global 24-hr technology news service.

The most popular sections are News, Reviews, Forums, Blogs and Downloads.

Europe’s largest PC Community

The site provides the most popular technology forum in Europe with 260,000 registered users.

The forums guide users through the computing maze with questions and answers from the basic to the advanced. With over 1.5 million posts, there's an enormous base of knowledge available.

With forums devoted to general help, consumer help, digital lifestyle, networking, web design and general computing discussion, If you want an IT problem solved or want to know what fellow technology fans think the PC Advisor forum is the place to be!

PC Advisor content straight to desktop

Over 60,000 people have signed up to the twice weekly PC Advisor newsletter wanting to receive the very latest news and reviews straight to their inbox.

For users with RSS-equipped newsreaders, the PC Advisor headline newsfeed offers links to a daily selection of online news stories. Plus alongside The BBC, The Guardian, Time and Wired, PC Advisor is now part of the Netvibes collection of RSS feeds allowing users to customize and receive their favourite PC Advisor news, their way!

The PC Advisor online user

  • 92% of users have broadband access
  • 41% use wireless networking
  • 64% go online at least once a week for buying advice and product research
  • 40% download applications at least once a week

Source: PC Advisor reader/user survey 06/07

Contacts

* Display and classified advertising, sponsorship and advertorials please contact Dan Shaw, Advertising Manager: 020 7071 3678

* Marketing partnerships and added value, competitions and subscription incentives please contact: Nikki Causer, Group Marketing Manager: 020 7071 3654



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