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Information for Advertisers

PC Advisor is published by IDG, the world's leading technology media, events and research company.

IDG’s globally branded product lines reach an audience of over 270 million technology buyers in 90 countries.

PC Advisor (the UK arm of the global PC World media brand) is a multi-platform brand across print, online and mobile.

In a typical month, PC Advisor reaches over 1.5 million unique consumers and business influencers online (6 month average uniques) who share our consuming interest in technology.

UK audience focus
Nielsen Online ranks PC Advisor as the Worldwide Number 1 Technology Magazine Website for UK Audience, and seventh across all sectors.

Experian Hitwise ranks PC Advisor as fourth in its IT News & Media category for UK traffic market share.

Active users
PC Advisor proudly leverages over 15 years of deep technology expertise to foster powerful brand awareness and trust.

Our online visitors are highly engaged, turning 3.6 million pages in an average month. The website boasts over 300,000 registered users and the most popular PC tech forums in Europe, with 2,500,000+ information-rich posts across 350,000 discussions.

Depth of content
PCAdvisor.co.uk features nearly 6,000 product reviews, 24,000 news stories and 600 How To tutorials. Its Downloads section has over 2,000 exclusive software reviews.

Readership
PC Advisor delivers tightly focused, award-winning editorial to a coveted audience of affluent, well educated, technology enthusiasts who use our content for expert purchasing guidance. They wield considerable influence in both home and professional circles.

  • Household income: 44% earn over £50,000/year
  • Average age: 36
  • 74% Male
  • ABC1: 72%

(Data: comScore)

Our readers are actively in the market to gather data, make pivotal brand decisions, and advise others on what products to buy, forming a critical mass of potential buyers across a multitude of computing and CE categories.

For example:

  • Purchasers: 97% of readers use PC Advisor to aid their next IT purchasing decision.
  • Influencers: 85% give advice to others about the purchase of IT products.

(Data: 2011 Reader Survey)

  • 80% own two or more PCs and laptops. (2011 Reader Survey)
  • 73% will pay over £500 for their next laptop.
  • 53% will pay between £500 and £750 for their next laptop.
  • 20% will pay £1,000 or more for their next laptop.
  • 64% own or plan to upgrade their smartphone in the next 12 months. (2011 Reader Survey)
  • 57% own or plan to purchase a 3D TV in the next 12 months. (February 2011 Reader Poll)
  • 58% plan to buy or upgrade a tablet PC in the next 12 months. (January 2011 Reader Poll)

Business
67.5% of PC Advisor’s audience work in the SMB sector. Of these 80% are IT decision makers for their business, with an average SMB IT budget of £150,000.

Games
Over 50% of readers regularly play games on their PC or games console. (2011 Reader Survey)
75% own a games console as well as a PC/laptop. (September 2010 Reader Poll)

Wide editorial coverage
PC desktops, laptops, tablets, Wi-Fi and broadband, software and hardware, digital audio and video players, smartphones, digital cameras, speakers, printers and scanners, sat navs and much more.

Bespoke testing
The editorial team test products against performance, price and customer service telling readers which products offer the best value.

Plus every month PC Advisor tests, rates and ranks the hottest kit in the top 5 charts, perfect for readers looking for the best buy around.

PC Advisor reaches over 1.5m IT professionals and active consumers each month.

Print display rates
Series 1 3 6 12
DPS £6,920 £6,575 £6,230 £6,090
A4 page £3,950 £3,750 £3,555 £3,475
1/2 page £2,605 £2,475 £2,345 £2,290
Product Specifications
Type (mm) Trim (mm) Bleed (mm)
A4 Portrait 275 x 185 297 x 210 303 x 216
1⁄2 page vertical 275 x 90 - -
1⁄2 page horizontal 130 x 185 - -
Online rates
MPU £55 cpm
Leaderboard £37.50 cpm
Skyscraper £37.50 cpm
Welcome Ads £85 cpm
Page Skins £95 cpm
Page peels £90 cpm
Homepage takeover £1,000 per day
Advisor Zones sponsorship £23,200
Editorial newsletter sponsorship £1,500
Third-party HTML email £180 cpm

Newsletter Database: 75,851
Email List Rental Database: 44,607

Contacts

Online, print and mobile advertising, sponsorship and advertorials
Tom Drummond
Deputy Advertising Manager
020 7756 2830

Marketing partnerships and added value, competitions and subscription incentives
Emma Van Beurden
Assistant Marketing Manager
020 7756 2861

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